Should Indirect Beneficiaries of Madoff Money Be Expected to Return Gifts, Plus More: Wednesday’s Roundup
By Maria Di Mento
Senior Editor
September 2, 2009 | Read Time: 1 minute
- The marketing expert Seth Godin explains why fund raisers should focus less on big issues and more on small, easy-to-fix problems in their appeals.
- Jack Siegel, a lawyer and consultant, says the bankruptcy trustee in the Bernard Madoff fraud case is right to consider asking charities that benefited from Mr. Madoff’s Ponzi scheme to return their profits. The more interesting question, he writes on Charity Governance: Will groups that have received grants from such charities be required to return some portion of their grants?
- Nathaniel Whittemore, director of the Center for Global Engagement at Northwestern University, has several updates from the Social Capital Markets 2009 conference in San Francisco. He analyzes the goals of the White House Office of Social Innovation and examines the top trends shaping the meeting, among them measuring impact and mobile technology. (See the Chronicle’s updates from the meeting.)
- Several Chronicle readers are debating the value of branding after Jeff Brooks, creative director at Merkle, declared the marketing concept more or less dead.
