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Advocacy

Singing From the Rooftops to Share a Love of Opera

Melinda Rice, left, and Marja Kay perform a scene on a rooftop downtown as part of Hopscotch in Los Angeles, Ca. Jenna Schoenefeld, The LA Times

February 9, 2016 | Read Time: 1 minute

Great art transports audiences and helps them see the world in new ways. The Industry, a nonprofit, experimental opera company in Los Angeles, took that mandate literally in its most recent production, Hopscotch, which was performed in some unusual places.

Operagoers boarded limousines in groups of four, along with singers and musicians. Each group experienced eight of 24 chapters of the nonlinear performance, which chronicles the life, loves, and shifting identity of a woman named Lucha. Scenes took place in the vehicles, in parks, along the Los Angeles River, and in other locations.

“It was very transformative for people to experience music and theater outside of a traditional space,” says Elizabeth Cline, executive director of The Industry. “With the city as a backdrop, all of a sudden the work really expanded for people.”

The production presented technical challenges. In one scene, a singer and musicians performed on a downtown rooftop, with a trumpet player on a nearby water tower and a trombone player on another roof. The Industry had to figure out how to capture and amplify the performers so the audience members could hear them together.

The organization aims to both expand the boundaries of opera and make it more accessible to the public. So it streamed the far-flung performances to a central hub in Los Angeles’s arts district, where people could watch and listen for free. For the last performance each day, all the artists and audience members converged on the hub for a live finale.


Says Ms. Cline: “When you reduce the barriers to participation — whether that means making something free or doing something in public — you immediately are getting a different audience.”

Here, Marja Kay sings on a downtown rooftop.

About the Author

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.