Social Good: Using Text Messaging to Raise Money

Nonprofit groups have started to come up with creative strategies for raising money through text messaging, says Allison Fine, host of The Chronicle’s new podcast series, Social Good.

In the latest installment, now available free online, Ms. Fine interviews Katrin Verclas, co-founder of MobileActive.org, and Chuck Scofield, chief development officer of Share Our Strength, to learn how charities are using this technique.