Study Shows British Charities Fail to Connect With Young People
July 22, 2009
Research by Britain’s Charities Aid Foundation suggests that British nonprofit groups are missing out on a sizable source of money and volunteer time by failing to communicate effectively with youths, reports Third Sector Online.
In a survey of 655 young people ages 10 to 16, 85 percent of respondents said organizations should work harder to engage them. Four to five times as many youths would like to donate time or money as do so now, and 70 percent said they would be prepared to give up a birthday or Christmas present for charity.
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