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Using Social Media to Achieve Social Good

December 5, 2008 | Read Time: 1 minute

How can your organization more effectively use social-media tools to spread its message and raise money?

Allison Fine, an expert on technology and communications and the author of A Fine Blog, is setting out to answer that question in her new Chronicle podcast series, Social Good.

In the first episode, Ms. Fine talks to Jonathan Colman, of the Nature Conservancy, and Carie Lewis, of the Humane Society of the United States, about their social-media strategies and offers some tips on how organizations can learn from these examples.

New episodes will go online the first week of each month.

What questions would you like to see discussed in future installments? What tips can you offer others who are using social media in their advocacy and fund-raising efforts?


Click on the comments link below this post to share your thoughts.

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