What Makes a Gift Catalog Succeed?
March 31, 2009
A successful fund-raising catalog combines a wide range of specific products with higher-priced appeals for money that can be used for a broad range of needs, said a speaker at a session today at the Association of Fundraising Professionals meeting.
Gift catalogs offer a way to attract donors who will be very generous, she said. First-time donors who give through a catalog usually give far larger amounts than people a charity recruits through direct mail or the Internet.
