May 8, 2008
Why do so many fund-raising appeals fall short?
Jeff Brooks, a direct-marketing consultant, says part of the problem rests with the fact that fund-raising copy is often wooden and inhuman.
His advice: “Write like a human. Your donors will thank you for it.”
Have you seen examples of atrociously worded fund-raising appeals? If so, please feel free to share by clicking on the comments link below this post.
