Tips to Reach More Small-Dollar Donors
Veteran fundraisers say don’t be afraid to ask existing supporters for help, make phone calls, and offer donors lots of ways to give.
By Ben Gose and Rasheeda Childress
In a World Filled With Misinformation, Donors Want Truth From Charities
New research from the BBB Wise Giving Alliance finds that appeals from charities are sometimes misleading for donors.
By Rasheeda Childress
Senior Editor, Fundraising
Giving Continues Its Decline, Down 2.1% in 2023. Can Fundraisers Turn the Tide in 2024?
‘Giving USA’ found that inflation took a bite out of giving again last year, but nonprofits are cautiously optimistic about 2024.
By Rasheeda Childress
Senior Editor, Fundraising
Giving Is Flat, but Fundraisers Miss Opportunities to Solicit, Report Says
Fewer appeals resulted in fewer donations, but some survey respondents say they would have given more if asked.
By Rasheeda Childress
Senior Editor, Fundraising
Midlevel Charity Donors Still Likely to Give in Election Season
While fundraisers worry the constant ads running during elections can sap attention and lead to reduced giving, a new poll suggests some nonprofit donors are willing to pay attention to both politics and nonprofit appeals.
By Rasheeda Childress
Senior Editor, Fundraising
Would Your Nonprofit Return a Gift From a ‘Power Drunk’ Donor? This Group Did
Flatbush Cats gave back a nearly $30,000 gift. The group explains how the relationship soured and offers advice on protecting staff and dealing with problematic donors.
By Rasheeda Childress
Senior Editor, Fundraising
AFP President Mike Geiger to Step Down at the End of the Year
In his seven-year tenure, Geiger improved financials and led the organization through the pandemic. A search firm is being hired to find his successor.
By Rasheeda Childress
Senior Editor, Fundraising
Small Tokens of Appreciation Can Motivate Lapsed, Uncommitted Donors, Study Finds
When people who aren’t already deeply motivated by a cause know they’ll get something in return, they are more likely to donate, the research found.
By Rasheeda Childress
Senior Editor, Fundraising
Nonprofits Look to Hedge Against the Influence of Big Donors
Other hot topics at the AFP ICON Conference: A.I.'s impact on fundraising and building strong ties with donors
By Rasheeda Childress
Senior Editor, Fundraising
Advice to Keep Tough Conversations Civil
A primer for the nonprofit professional who has to keep things cool even when temperatures are rising.
By Rasheeda Childress
Senior Editor, Fundraising