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Avatar for Eden Stiffman

Eden Stiffman

Senior Editor

Eden Stiffman is a senior editor and writer who covers nonprofit impact, accountability, and trends across philanthropy. She writes frequently about how technology is transforming the ways nonprofits and donors pursue results, and she profiles leaders shaping the field.

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Ask an Expert: Should Fundraisers Talk About Planned Giving During the Crisis?

Gary Pforzheimer, president of PG Calc, offers advice on when and how to talk about estate gifts during the pandemic.

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Ask an Expert: Eligibility for Federal Stimulus Funds and the New Charitable Deduction

Do big endowments disqualify nonprofits from the Paycheck Protection Program? Are stimulus funds available only to groups whose revenue has dropped? We got answers to readers’ questions from the leader of an advocacy group for nonprofits and two fundraising consultants.

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Ask an Expert: Communicating With Donors and Planning for the Future

A seasoned development director and a veteran consultant answer reader questions about fundraising during the pandemic.

What We Heard at AFP’s Virtual Conference

What We Heard at AFP’s Virtual Conference

Navigating donor communication during the pandemic was a major theme throughout the virtual gathering of fundraisers. We tuned in and took notes from our homes.

GivingTuesday Launches Giving Day Supporting Pandemic Response

GivingTuesday Launches Giving Day Supporting Pandemic Response

The day of giving, generosity, and solidarity in response to emergency needs caused by Covid-19 is scheduled for May 5.

Charities Will Rely More Heavily Than Ever on the Superrich

Both wealthy and middle-class donors are likely to experience economic repercussions from the pandemic but in different ways.

What Happened to Giving After Past Disasters

What Happened to Giving After Past Disasters

Recessions aren’t always catastrophic for nonprofits, but the coronavirus crisis doesn’t fit the mold of past disasters.

44 Percent of Nonprofits Have No Plans to Mitigate Losses From Canceled Fundraising Events

44 Percent of Nonprofits Have No Plans to Mitigate Losses From Canceled Fundraising Events

Three-quarters of nonprofits said they have adjusted messaging in their current fundraising appeals to acknowledge the coronavirus pandemic, according to an informal survey.

What We Have Learned From Crises and Can Use in Coronavirus Age

What We Have Learned From Crises and Can Use in Coronavirus Age

Most important: Reach out to big donors now because those who feel ignored sometimes stop giving altogether when the economy and the situation around the world brightens.

Digital Fundraising Outpaces Direct Mail, Phone Campaigns, New Survey Finds

Ninety percent of organizations said donors gave more in response to digital fundraising efforts in 2019 than in past years, according to a survey of 235 nonprofits, mostly colleges and universities.