How One University Used Data to Eliminate ‘Zombie Proposals’ and Improve Big-Gift Fundraising
Among the insights: The longer it took to close a proposal, the less chance for its success, but other factors played a role, too.
By David Lively and Brijesh Jani
How to Advance Racial Equity: One Foundation Shares Lessons
The staff and board of the James Irvine Foundation participated in 18 months of training to embed racial equity into their programs, operations, and grant making.
By Charles Sidney Fields
Contributor
College Fundraisers Need to Think Big, Use Data, and Innovate, Experts Advise
Collecting good information about donors, including their interests, and using artificial intelligence to personalize outreach can keep fundraisers up-to-date as they talk to donors.
By Rasheeda Childress
Senior Editor, Fundraising
How to Work a Zoom Room: Engaging Donors at Online Events
Nonprofits that hold online events need to be intentional about creating opportunities for participants to get to know one another. “Mingling doesn’t just happen,” says one expert.
By Rasheeda Childress
Senior Editor, Fundraising
7 Ways to Know Your Board Is Diverse
One clue: Board conversations are messy in the best of ways.
By Joan Garry
Contributor
Experts Offer Advice on Creating Livestream Fundraising Event
Livestreams can bring in big sums. The gaming fundraising event Extra Life, for example, has raised more than $100 million for Children’s Miracle Network Hospitals since 2008. Plus: Read how livestreamers are upping their game to raise money for charity.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
How the Columbus Zoo Tests the Fitness of Its Fundraising Program
The nonprofit revved up small-gift donations with a free data-analytics product offered by the Fundraising Effectiveness Project.
By Drew Lindsay
Senior Editor, Special Projects
Livestreamers Up Their Games to Help Charities Raise Funds
Raising money for charity using livestreaming isn’t entirely new, but this genre has upped its game, with streamers raising $1.4 million for nonprofits. Find out how it’s done and if this might be a good fit for your group.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Experts Share Tips on Fundraising Amid Uncertainty
Several frontline fundraisers joined the Chronicle to discuss how the pandemic has changed their relationships with donors and which donor-cultivation strategies are most effective now.
By Sara Herschander
Contributor
5 Trends That Will Shape Fundraising in 2023
To keep the money flowing, nonprofits will need to figure out how to attract much-needed fundraisers, respond to changing economic conditions, and learn how to talk to donors from different backgrounds.
By Rasheeda Childress
Senior Editor, Fundraising