Using Sales and Marketing Tactics to Accelerate Fundraising
May 2, 2019 | Read Time: 1 minute
In this collection, Bill Davidow, a former marketing executive at Intel who is now a nonprofit trustee, lays out five steps major-gift departments can take to attract more money.
By applying sales and marketing principles to fundraising, he says nonprofits can double their major-gift revenue, and he shares real-world examples.
To capture big donations, he says, fundraisers must:
Read the following articles to learn more.
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Advice
Sell Your Major Donors ‘Psychic Rewards’
To tap into a potential pool of more than $2 trillion, start by understanding the donor “market” and what motivates wealthy people. -
Advice
Create ‘Philanthropic Products’ to Appeal to Big Donors
Develop meaningful giving opportunities and offer them in a broad range of prices. -
Advice
Broaden Your Pool of Potential Donors
Redefine your target audience to expand your market and attract new gifts. -
Advice
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations. -
Advice
Invest in Donor Relations
Zero in on your most involved donors and invest time and money in cultivating them.
