Nonprofits with a data-driven fundraising strategy tend to produce far better results than those that lack the insights good data provides. Yet it can be difficult to make the case for investing limited resources in data management and analysis, especially when facing economic headwinds.

In this online forum, we explored proven ways to convince leaders to invest in data tools and analysis. Our speakers offered tips on how to show that investments in tools and expertise will boost fundraising, as well as how to start out small and build up to increased investments.