Fundraising Webinar from 2:00 – 3:15 p.m. ET

Midlevel donors — typically those who give $1,000 to $10,000 a year — often fall through the cracks as fundraisers focus on annual and major donors instead. But that can be a costly mistake: These supporters bring in 30 to 50 percent of annual fundraising revenue at many nonprofits. Plus, they tend to be more loyal than other donors and often give major and planned gifts over time, when cultivated well.

How can you build a strong midlevel giving program and boost the bottom line?

Join us to get practical advice from our expert guests. They’ll walk through key steps to take when getting started, explain how to staff the program even with a limited budget, and share key ways to secure buy-in from your leaders and team to prioritize midlevel giving.

Plus, they’ll explain how to find more of these donors, use data to better understand them, and communicate with them in personalized ways, so you can give this valuable group special treatment without spending too much.

You’ll also receive tips on how to use AI and other tech tools to streamline this work, including automation techniques on a budget.

You’ll learn:

• How – and why – to weave midlevel giving into your broader fundraising strategy instead of treating it separately
• Ways to build trust with donors and strengthen ties
• How to track results and adapt if something isn’t working

Can’t attend live? Register now and access the full recording on demand after the webinar. An email with a link to the recording will be sent to you the day after the event.

To register on behalf of another person, group, international registrations or request other accommodations, please contact events@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information. For additional questions, please visit our FAQ page.

Speaker Bios:

Beth Hatcher is the Principal and CEO of Beth Interactive, a digital-first philanthropy and communications agency in Chicago. She specializes in crafting multi-channel fundraising and communications strategies for healthcare foundations, hospitals, higher-ed institutions and nonprofits. With a focus on storytelling and data, Hatcher brings best practices to her non-profit clients nationwide to engage donors and increase giving. She has nearly 20 years of experience in philanthropy strategy and marketing.

Gayle Pottle leads philanthropic strategy for AdventHealth’s Rocky Mountain Region. Drawing on a career that began in Fortune 100 technology sales and marketing, Pottle brings more than 20 years of nonprofit executive leadership experience across healthcare, education, global nonprofits, and women’s advancement. She specializes in building high-performing fundraising teams and sustainable cultures of philanthropy, with particular expertise in donor engagement, board stewardship, and strategic fundraising growth.

This webinar is worth 1.25 CFRE credits.