Fundraising Webinar originally aired on July 16, 2026

Online giving grew by an average of 15 percent last year compared to the year before, and about 40 percent of those gifts arrived in December. That means a lot is riding on the final month of the year when nearly all groups reach out to supporters through social media, email, and other digital platforms. But it is hard to break through during such a busy time.

To lay a strong foundation for success, savvy nonprofits engage donors all year long, so they’ll feel inspired to give at year’s end.

Join us to learn from fundraising executives at:

• National Park Foundation, whose annual fund revenue has grown by nearly 75 percent since ramping up its digital efforts in 2024
• U.S. Soccer Foundation, a smaller nonprofit that is finding creative ways to make its online outreach work harder and hit revenue goals despite a lean team

Our guests will explain what’s driving their results, share real-world examples of successful tactics, and offer tips to help you adapt their approaches. They’ll also explain how to stay in touch with donors year-round in meaningful ways, create appeals that are sensitive to the current economic climate, and build up to a successful year-end digital campaign.

Plus, you’ll get guidance on planning and coordinating content across many online channels, including a sample editorial calendar to help you get started right away.

You’ll learn:

• Digital messages and tactics that are resonating now — and what to avoid
• Tips for testing appeals and refining what works to maximize year-end results
• How to create a strong year-end strategy while staying flexible to adapt if needed

Can’t attend live? Register now and access the full recording on demand after the webinar. An email with a link to the recording will be sent to you the day after the event.

To register on behalf of another person, group, international registrations or request other accommodations, please contact events@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information. For additional questions, please visit our FAQ page. 

This webinar is worth 1.25 CFRE credits.