St. Jude Hits Donation Milestone to Fight Childhood Cancer
At a time when some institutions are facing fundraising shortfalls as donors have shifted their priorities in response to the pandemic, the children’s hospital raised $2 billion in the 2021 fiscal year.
Tech Tool Helps Nonprofits Attract Supporters on Facebook — and Stay in Touch With Them
The Susan G. Komen Foundation has experimented with fundraising challenges on the social media giant’s groups, Messenger, and advertising.
By Eden Stiffman
Senior Editor
Houston Ballet’s Charity Ball Offers a Blueprint for Pandemic-Era Hybrid Events
The March 6 program, which included small parties at private homes in addition to a virtual program, raised $850,000 for the dance company.
By Maria Di Mento
Senior Editor
Most ‘Social Donors’ Say They Will Be Ready to Resume In-Person Fundraising Events Soon
A majority of donors who have previously participated in fundraising events, giving days, or peer-to-peer campaigns say they will feel comfortable attending in-person events in the next several months so long as certain conditions are met, according to a survey.
By Michael Theis
Contributor
The Pandemic Accelerated the Growth of Midlevel Fundraising Programs
During the crisis, midlevel programs increased online communications significantly. Going forward, fundraisers will need to recalibrate how much emphasis to put on digital, direct mail, and in-person events.
By Eden Stiffman
Senior Editor
Many fundraisers were pleasantly surprised by the continued support they got from attendees and sponsors of virtual events last year. As they tiptoe toward gathering in person, some wonder whether the donors will follow.
By Emily Haynes
Senior Editor
Spring Forward: 5 Ways to Advance Your Fundraising Now
How to convert pandemic donors to annual donors, plan hybrid outdoor events, and more.
By Rachel Cyrulnik
Contributor
North Carolina State U.’s Giving Day Yields Record $58 Million
Fundraisers emphasized matching grants and fast — sometimes personalized — donor acknowledgments during the university’s second giving day in six months.
By Eden Stiffman
Senior Editor
How to Host Engaging Virtual Events
It’s unlikely that virtual events will fully replace in-person events after it’s safe to gather indoors again, but fundraisers expect some events to remain online. We spoke to fundraisers, event planners, and consultants who explain how to make them special.
Foundation Helps Nonprofits Boost Social-Media Fundraising With Expertise and Matching Grants
The Jessie Ball duPont Fund offered grantees crash courses in how to use Twitter and Facebook to boost fundraising. The results for nonprofits, such as the Jacksonville Humane Society, were impressive.
By Alex Daniels
Senior Editor, Foundations
Events in Which Donors Raise Money From Friends Saw Steep Revenue Declines in 2020
With social gatherings banned or curtailed for much of last year, just four of the top 30 athletic and other large-scale fundraising campaigns managed to outpace their 2019 revenue.
By Emily Haynes
Senior Editor
A Checklist for Virtual Event Presenters
First impressions matter — even if they’re virtual. Catalyst, a nonprofit dedicated to workplace equity for women, created a checklist for speakers at its virtual events.
By Emily Haynes
Senior Editor
7 Tips For Hosting Better Virtual Fundraising Events
Fundraisers expect the bulk of their events to continue happening online as the Covid-19 pandemic stretches on. The Chronicle asked experts what they learned about hosting virtual events in 2020 and how to make them even more successful in the year ahead. Plus, a checklist for virtual-event presenters.
By Emily Haynes
Senior Editor
Fundraising Campaigns Move Forward Despite Pandemic Disruption
The pandemic has led to changes in campaign timelines, fundraising priorities, and of course, how fundraisers ask for the major gifts that are critical to helping nonprofits of all kinds — aid groups, arts organizations, and others — reach ambitious goals. Experts believe some of these changes may stick around in the years to come.
By Emily Haynes
Senior Editor
Virtual Events Helped Charities Meet Fundraising Goals
In a new survey, 42 percent of respondents said their charity will hold an event in 2021 that features both in-person and online activities.
By Emily Haynes
Senior Editor
As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth
Donors are poised to give more during this time of crisis. Nonprofits can tap their generosity by explaining their needs and diversifying who receives their appeals.
By Woodrow Rosenbaum
Contributor