How Nonprofits Can Better Engage Young People
Ways to market to them, make events more youth-friendly, and recruit people under 40 to your board.
By Alex Counts, Sejal Desai and Jay Sehgal
To Retain Fundraisers, Respect Their Skills and Focus on Their Connection to Cause, Report Says
Unrealistic expectations and feeling undervalued are among the factors that drive turnover.
By Rasheeda Childress
Senior Editor, Fundraising
4 Proven Ways to Advance Racial Equity
A nonprofit that works to advance equity identified four core commitments that are critical to furthering racial equity. Here’s how one nonprofit adopted them — and how you can, too.
How Inflation, Economy Could Impact Your GivingTuesday
Charities are trying to make the most of the event by lengthening its duration, teaming up with colleagues, and changing how they talk about giving.
By Rasheeda Childress
Senior Editor, Fundraising
Two CEOs Share Insights on Leading in Challenging Times
Barron Segar, president and CEO of the World Food Program USA, and Anne Aslett, CEO of the Elton John AIDS Foundation discuss how they’ve been guiding their organizations through threats of famine, recession fears, and more and share insights on fundraising, talent management, and planning amid uncertainty.
By Sara Herschander
Contributor
Start by accepting that the old ways of doing business have not produced the results that philanthropy and nonprofits are seeking.
By Sammy Moon
Contributor
The Great Nonprofit Leadership Turnover
As nonprofits struggle with high levels of staff turnover and fierce competition for leaders, a group of experts joined the Chronicle to discuss how to train and retain chief executives and how to cope with the so-called Great Resignation.
By Sara Herschander
Contributor
The CEO of the Women Donors Network says women want to give not just money but also time and expertise.
By Rasheeda Childress
Senior Editor, Fundraising
Attracting Corporate Support: One Nonprofit Leader’s Approach
The corporate giving landscape has shifted as many businesses have changed the causes they support and the ways they work with grantees in response to the crises. Here’s some expert advice on navigating the new terrain.
By LISA SCHOHL
Contributor
‘What’s Your Pet’s Nickname?’ Fundraisers Forge Ties to Donors Via Digital Focus Groups, Surveys
An animal-welfare group is among those finding that monthly surveys bring supporters closer.
By Drew Lindsay
Senior Editor, Special Projects