November 11, 2010 | Read Time: 1 minute
This is the fourth in a series of short profiles of nonprofit professionals who manage the social networks for their organizations.
For more on how nonprofits are changing the way they manage social media, see The Chronicle‘s recent feature.
Name: Amy Ganderson
Age: 31
Title: Associate director of digital marketing
Organization: The Nature Conservancy
Twitter name: @amyganderson , where she has 1,270 followers
Number of Facebook followers her organization has attracted: 134,629
Success Story: Using social media, the Nature Conservancy raised more than $350,000 to protect coral reefs in the Bahamas during 2010’s Earth Day campaign.
Read more of what she does with social media in this week’s Chronicle article, “Social-Media Mangers Help Charities Spin a Web of Support.”
