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Fundraising From Individuals

Tax Breaks Could Nudge Cautious Donors to Give More

Tax Breaks Could Nudge Cautious Donors to Give More

A recent survey found that three-quarters of respondents didn’t know about the new tax-law changes.

Jeffrey Epstein’s Ties With Academics Show Why Screening Potential Donors Matters

Jeffrey Epstein’s Ties With Academics Show Why Screening Potential Donors Matters

Most universities screen potential donors, but they may step up those policies and procedures.

The Secret Weapon Nonprofits Are Using for Sustainable Fundraising

The Secret Weapon Nonprofits Are Using for Sustainable Fundraising

Monthly giving reliably provides big chunks of revenue because donors stick with the programs. 

45 Arts Nonprofits Join Forces to Buck National Giving Trends

45 Arts Nonprofits Join Forces to Buck National Giving Trends

An arts collaborative went from raising $3.8 million in 2021 to $9 million in the 2025 campaign.

What Boosts Giving After a Disaster

What Boosts Giving After a Disaster

How charities can make their campaigns more effective – whether the cause is close to home or far away.

How Americans Feel About Crowdsourcing

How Americans Feel About Crowdsourcing

Some kinds of requests resonate more with potential donors than others.

5 Trends That Will Shape Fundraising in 2026

5 Trends That Will Shape Fundraising in 2026

How AI, the new tax law, an uncertain economy, and more will change how nonprofits raise money.

Donors Are Vetting You on LinkedIn. Here’s How to Win Them Over.

Donors Are Vetting You on LinkedIn. Here’s How to Win Them Over.

Four ways to leverage LinkedIn to burnish your reputation with donors.

Most U.S. Adults Aren’t Making Year-End Charitable Gifts, New Poll Finds

Most U.S. Adults Aren’t Making Year-End Charitable Gifts, New Poll Finds

About half U.S. adults say they've already made their charitable contributions for 2025.

5 Ways to Grow Your Planned Gifts

5 Ways to Grow Your Planned Gifts

Experts share practical ways to make your legacy-giving program thrive.

From Crisis to Strategy: How a $400K Loss Led to a Fundraising Revamp

From Crisis to Strategy: How a $400K Loss Led to a Fundraising Revamp

When huge grants disappear with little warning, it can be disastrous, but some groups are finding a way forward.

How to Tap Into the Psychology of Giving

How to Tap Into the Psychology of Giving

Discover expert resources to help you craft a smarter fundraising strategy rooted in the latest insights from behavioral science.

GivingTuesday Saw Big Gains in Gifts and Volunteers

GivingTuesday Saw Big Gains in Gifts and Volunteers

Americans gave $4 billion to nonprofits, and 11 million people volunteered.

Two people on a wooden bridge over a turquoise river, surrounded by golden autumn trees and cloud-covered mountains.

How to Attract Midlevel Donors

A collection of Chronicle resources to help you develop and maintain a donor program for people who give $1,000 to $10,000 annually.

MrBeast and the Rockefeller Foundation Team Up to Spark Youth Philanthropy

MrBeast and the Rockefeller Foundation Team Up to Spark Youth Philanthropy

The venerable foundation and the 27-year-old "influencer" aim to instill young people with a concern for what they call the world's "most vulnerable" populations.