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Fundraising From Individuals

How small fundraising teams can produce outsize results

How small fundraising teams can produce outsize results

Growth starts with cutting low-return work — then pouring the time you save into donor relationships and your team.

15 Years of Giving: What Has Changed

15 Years of Giving: What Has Changed

A look back on how philanthropy has shifted, including the rise of general operating support and the risks of inaction.

How to create donor events that inspire giving

How to create donor events that inspire giving

Expert advice to help you design donor experiences that deepen connections with supporters and attract gifts.

Campaign to boost Black nonprofit fundraising

Campaign to boost Black nonprofit fundraising

The goal is to persuade everyday donors of their power at a time when philanthropy is growing more concentrated among the affluent.

A fighter from ancient times shooting a bow and arrow. The images of words are positioned like shooting arrows but are landing in ineffectual heap. The figure is more humorous than menacing.

Why war metaphors turn off donors and hurt your cause

Nonprofit leaders reach for 'fight' to signal urgency. For some supporters, it signals threat instead.

Philanthropy should buffer NIL’s commercial pressure on women’s sports, say advocates

Philanthropy should buffer NIL’s commercial pressure on women’s sports, say advocates

They worry that the college athletic programs may be strained by increased demands from bigger sports.

How to turn board members into confident fundraisers

How to turn board members into confident fundraisers

Many trustees freeze when asked to bring in gifts. Experts say clear expectations and training can turn them into effective ambassadors for your nonprofit.

Trump administration group allegedly misdirected donors from bipartisan charity

Trump administration group allegedly misdirected donors from bipartisan charity

A report by House Democrats alleges Freedom 250 misdirected donors from the similar sounding America250.

Want to pay staff more? Here’s how to raise the money

Want to pay staff more? Here’s how to raise the money

Leaders who’ve done it share how to raise more — from donors big and small — and pay staff what they deserve.

The financial dilemma that wound up helping U.S. churches thrive

The financial dilemma that wound up helping U.S. churches thrive

The separation of church and state was an engine for the extraordinary growth of philanthropy, which played an important role in fueling American churches’ growth and innovation.

How Lean Teams Use AI to Drive Monthly Giving

How Lean Teams Use AI to Drive Monthly Giving

Small nonprofits can use AI tools to launch monthly giving programs, win recurring donors, and grow revenue without adding staff.

Your Year-End Campaign Starts Now

Your Year-End Campaign Starts Now

The quiet months are your best chance to test bold messaging — so your year-end appeals succeed when it counts.

How Is Fundraising Going in 2026? Signals Are Mixed.

How Is Fundraising Going in 2026? Signals Are Mixed.

Some nonprofits say strong giving is continuing, but many express concern about inflation, economic uncertainty, and the potential impact of the midterm elections.

Giving USA Reports a Record High. But Here’s What It Misses.

Giving USA Reports a Record High. But Here’s What It Misses.

Donations hit a high-water mark, but the donor base keeps shrinking: 'We're measuring vinyl in a Spotify world.'

What Giving USA’s Latest Numbers Mean for Fundraisers

What Giving USA’s Latest Numbers Mean for Fundraisers

Here's a roundup of tools to help you pick the findings that matter most and put them to work.

U.S. Giving Hits $617B. Has Great Wealth Transfer Begun?

U.S. Giving Hits $617B. Has Great Wealth Transfer Begun?

"Giving USA" data held good news: a 3% growth in giving and a 17% surge in bequests that hints the wealth transfer has begun. But experts warn charities are becoming too reliant on a small pool of wealthy donors.