November 4, 2008 | Read Time: 1 minute
Want to become a go-to source for journalists?
Michael Kleinman, a former CARE employee and consultant to nonprofit groups, asked his journalist friends who cover international news to share what kind of information they look for from aid workers.
He writes about their answers at Change.org. Transport to hard-to-access places, subjects that make for compelling photographs, and jargon-free speech were among the responses.
Journalists also said they were seeking people who were sensitive to reporters’ deadlines, could “emote” when appropriate, and had access to clear and easily comprehensible statistics.
What’s been your experience working with reporters? What would you add to Mr. Kleinman’s list?
