July 25, 2013 | Read Time: 1 minute
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Texas state senator Wendy Davis became a social-media heroine last month when she staged a successful marathon filibuster to derail a controversial anti-abortion bill.
Ms. Davis’s ability to stand and talk for hours drew a lot of attention, but it was the efforts of social-media strategists working behind the scenes that helped fan the flames of public dissent against the bill.
In this month’s episode of Social Good, two of the activists who led the social-media campaign, Jessica Luther and Virginia Pickel, discuss how they used social networks to rally supporters—and how others can use similar tactics to advocate for their own causes.
