Readers’ Choice: Great Models of Online Fundraising, Provided by You

For our “Online Fundraising That Works” issue, we asked you, our readers, what organizations do social media the best.

Here are some of your picks:

Twitter

Taking advantage of Twitter’s easy sharing platform, the Washington D.C.-based arm of the United Nations Refugee Agency uses trending hashtags, such as #WorldBookDay, to illustrate their mission of unity. One commenter particularly liked the photos shared, saying, “The images show the resilience of refugees, in spite of the fact that they have been forced from their homes and likely lost everything.”

Instagram

The World Wildlife Fund showcases beautiful images on its Instagram feed, which has 1 million followers.

No Kid Hungry has curated a diverse range of content on its Instagram feed. From subtitled videos telling the stories of children helped by the organization works to branded inspirational quotes, the charity has an inspiration-filled grid.

Facebook

The American Committee for the Weizmann Institute of Science shares an array of articles and photo carousels to keep its 50,000 followers interested. It also keeps Facebook’s “Create a Fundraiser” button pinned to the top of its page to afford followers easy access to giving.

Ad campaign

No Kid Hungry teamed up with actress Kristen Bell to create a campaign focused on motherhood and healthy eating.

Video

The YouTube channel of Team Rubicon, a nonprofit that deploys emergency-response teams of military veterans and first-responders to disaster-struck areas, is filled with high-quality videos that tell the stories of their volunteers.