Why Philanthropy’s Democracy Talk Turns People Off
Here are the words that leave average Americans cold — and the language that could connect them to the billion-dollar fight to strengthen the country.
By Matt Watkins
Contributor
7 Words That Can Restore Trust in Philanthropy
The language nonprofits use can push people away. Here’s how to invite them in and build connection.
By Matt Watkins
Contributor
Adapt or Resist? How to Survive the Threat of Political Litmus Tests for Federal Grants
A new executive order gives presidential appointees the power to reward allies and punish opponents. Here are seven actions nonprofits can take to lessen the blow.
By Matt Watkins
Contributor
Philanthropy’s Trigger Words — and How to Make Your Message Clear
You say ‘equity.’ They hear ‘exclusion.’ Strategies for getting everyone on the same page.
By Matt Watkins
Contributor
Word Jumble: When Nonprofits Talk Fancy, America Tunes Out
Our language is packed with elite-sounding jargon. It is ineffective — and dangerous — amid today’s heightened distrust of institutions and growing hostility to the sector.
By Matt Watkins
Contributor