This is SANDBOX. For experimenting and training.
The Chronicle of Philanthropy logo

Author

Avatar for Michael Kurtz

Michael Kurtz

Contributor

Michael Kurtz is an associate professor of economics at Lycoming College.

conv-kurtz-fundraisingemotions-110722-file-20221031-11-7tkotm.jpeg

Gifts by Donors Asked to Evoke Fond Memories Were 90% Higher Than Others

Asking alumni of a small college to reflect on something that benefited them was far more successful than the standard pitch, a study found.