How to Talk About Tax-Law Changes in Year-End Appeals
Fundraisers may need to change the way they discuss year-end giving with donors because of tax-law changes that go into effect January 1.
By Rasheeda Childress
Senior Editor, Fundraising
Big-Donor Giving Slows; What It Means for Year-End Campaigns
Donor engagement and retention have stabilized at roughly the same rate as the previous year.
By Rasheeda Childress
Senior Editor, Fundraising
Facing Nonprofit Fury, GoFundMe Reverses Course
The company has made the donation pages it created for organizations opt-in and will remove all unclaimed pages. It also issued an apology.
By Rasheeda Childress
Senior Editor, Fundraising
Backlash Grows as Charities Say GoFundMe’s Donation Pages Create Chaos
The pages launched by the company to help nonprofits have left some feeling they can’t control their organization’s message. Experts offer advice on what to do if you have a page.
By Rasheeda Childress
Senior Editor, Fundraising
Use Behavioral Science to Nudge Donors, Spur More Gifts
Removing friction in the giving process and employing strategic nudges can boost your organization’s fundraising revenue.
By Rasheeda Childress
Senior Editor, Fundraising
America’s Favorite Charities Are Shifting Their Fundraising Strategies
It’s been half a decade of upheaval at the 100 biggest fundraising groups. What do their changing tactics tell us about the state of raising money today?
By Rasheeda Childress
Senior Editor, Fundraising
Raise Money Like America’s Favorite Charities With These Tips
Be bold, strengthen ties with donors, hire well, and other fundraising advice from America’s Favorite Charities.
By Rasheeda Childress
Senior Editor, Fundraising
Planned Giving Offers Steady Support for America’s Favorite Charities
With the great wealth transfer coming, now is a great time for nonprofits of all sizes to start a deferred-giving program.
By Rasheeda Childress
Senior Editor, Fundraising
How America’s Favorite Charities Are Figuring Out Tech
An inside look at how America’s Favorite Charities use technology to improve the donor experience and tailor messages to supporters.
By Rasheeda Childress
Senior Editor, Fundraising
Advice for a GivingTuesday-Like Blitz to Boost DAF Gifts
October 9 will mark the second annual DAF Day. Nonprofits share how they plan to make the most of the day — and kick off year-end DAF appeals.
By Rasheeda Childress
Senior Editor, Fundraising