How to Encourage Spontaneous Donors to Give Again
Just 12 percent of all donors give spontaneously, but the share is a little higher among Gen Z and millennials.
By Rasheeda Childress
Senior Editor, Fundraising
The A.I. That’s Already Raising Money
A new start-up is testing autonomous fundraisers that will interact directly with donors. Some tech experts have questions.
By Rasheeda Childress
Senior Editor, Fundraising
Salaries Grow for Prospect Researchers, but Gender Wage Gap Persists
Compensation rose for more than three-quarters of people working in prospect management and advancement careers, according to a new survey.
By Rasheeda Childress
Senior Editor, Fundraising
Want 57% Bigger Gifts? How You Frame the Ask Matters, Research Shows
In an experiment, asking donors to give a unit of charitable good, such as a month of meals for a refugee child, got bigger donations than asking for cash
By Rasheeda Childress
Senior Editor, Fundraising
Donors Likely Giving $16 Billion Less Each Year After Tax Law Change, Report Finds
The cost of giving rose for people who no longer itemize deductions on their taxes.
By Rasheeda Childress
Senior Editor, Fundraising
Major Donors Drive Increased Giving; Fundraisers Express Job Satisfaction
Plus, a new report finds more advancement professionals are using A.I.
By Rasheeda Childress
Senior Editor, Fundraising
How Social Media Can Help Nonprofits Cultivate Donors
The authors of “One Click to Give” say everyday donors want to give, but want community first.
By Rasheeda Childress
Senior Editor, Fundraising
People Want to Give, and Those Who Are Most Generous Are Least Polarized, Report Finds
Research data from nonprofits and donors in 2023 found a host of fundraising trends: even though there is a decline in donors, people are still generous. Young donors want to “make change” in the world.
By Rasheeda Childress
Senior Editor, Fundraising
Conference: Fundraising Strategies and Successes at Often-Overlooked HBCUs
Historically Black colleges and universities should build up their planned-giving programs and focus more on seeking federally funded grants, according to a panel discussion at the conference, which also described successful fundraising drives.
By Rasheeda Childress
Senior Editor, Fundraising
Everyday Donors Want to Give. Here’s How to Find Them.
It’s challenging to focus on small-dollar contributors when you need money today — but experts say a broad base of support is key for nonprofits’ long-term health.
By Ben Gose and Rasheeda Childress