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Avatar for Rasheeda Childress

Rasheeda Childress

Senior Editor, Fundraising

Rasheeda Childress is the senior editor for fundraising at the Chronicle of Philanthropy, where she helps guide coverage of the field.Before joining the Chronicle, she covered financial and business news about nonprofit associations at Associations Now. Childress is a longtime journalist who has written and edited a variety of publications, including the Kansas City Star, Higher Education Technology News, and Campus Crime. She holds a bachelor’s degree from Howard University in Washington, D.C.

Contact: rasheeda.childress@philanthropy.com

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How to Manage Walk-athons and Similar Fundraising Events and Get Participants to Become Big Donors

Making sure the most valuable events get the attention they need, revitalizing or eliminating those not so successful, and considering ethics in storytelling were a few of the topics discussed at a recent Peer-to-Peer Professional Forum Conference.

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Top 30 Walkathons and Similar Fundraising Events Raised More Than $1 Billion in 2022

They took a tumble during the worst of the pandemic, with steep decreases in the amounts raised, but they’re beginning to thrive again.

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More Kinds of Digital Giving Are Gaining Popularity Globally

A new report looks at digital giving trends in eight countries, including cryptocurrency, contactless giving, donor-advised funds, workplace giving, and impact investing.

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Year-End Fundraising Jumped for Some Groups, Declined for Others

Some charities did gangbusters, while others struggled amid economic uncertainty and inflation.

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College Fundraisers Need to Think Big, Use Data, and Innovate, Experts Advise

Collecting good information about donors, including their interests, and using artificial intelligence to personalize outreach can keep fundraisers up-to-date as they talk to donors.

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How to Work a Zoom Room: Engaging Donors at Online Events

Nonprofits that hold online events need to be intentional about creating opportunities for participants to get to know one another. “Mingling doesn’t just happen,” says one expert.

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Giving Was Up but the Number of Donors Was Down the First Three Quarters of 2022

Charitable giving was up 4.7 percent, but the number of individual donors was down 7.1 percent compared with 2021, according to new data from the Fundraising Effectiveness Project.

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A Fundraiser Rallies Donors to Loan Paintings for a Special Exhibit of Black Art at Cedars-Sinai

The exhibit was sparked by a call from a donor to a fundraiser to discuss leaving pieces by Black artists so the art would reflect more of the hospital’s patients.

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5 Trends That Will Shape Fundraising in 2023

To keep the money flowing, nonprofits will need to figure out how to attract much-needed fundraisers, respond to changing economic conditions, and learn how to talk to donors from different backgrounds.

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To Retain Fundraisers, Respect Their Skills and Focus on Their Connection to Cause, Report Says

Unrealistic expectations and feeling undervalued are among the factors that drive turnover.