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Vikki Spruill

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Brexit Vote Will Force Philanthropy to Tackle Many Tough Issues

Brexit Vote Will Force Philanthropy to Tackle Many Tough Issues

The financial hit to endowments, plus the problems the United States and the rest of the world can expect now, demand decisive action from grant makers.

How Philanthropy Can Play a Key Role in Advancing the New U.N. Development Goals

The targets should get support from foundations that work in the United States as well as overseas.

Push the Senate to Pass the America Gives More Act

Push the Senate to Pass the America Gives More Act

Nonprofit leaders should do all they can while lawmakers are at home to promote tax breaks that encourage donations.

Build Brand Identity for Causes, Not Groups

By VIKKI SPRUILLIn recent years, nonprofit groups have embraced few ideas more zealously than one called branding, a marketing practice used widely in the for-profit world to build loyalty among customers and investors and one-up the competition. But the nonprofit world -- especially advocacy…