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Fundraising

Charity Pledges Money to Aid Haiti If It Wins Fund-Raising Contest

January 20, 2010 | Read Time: 1 minute

Haiti is such a big focus of donors’ attention right now that even some charities not working in the earthquake-wracked country are trying to identify ways to help – and at the same time assist their own fund raising.

Invisible Children, a nonprofit group that works with children in Northern Uganda, is asking supporters to vote for the organization so it can win $1-million as part of JPMorgan Chase’s Facebook competition.

If the group wins, it will give $100,000 to a charity providing aid to earthquake victims, Invisible Children told supporters in an e-mail today.

“A 30 second vote could give $100,000 to help Haiti and Invisible Children,” the charity says on its Web site.

Have you seen other creative examples of charities trying to piggyback off of the Haiti attention? What do you think of the strategy?


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