Daily News Roundup: Major Nonprofit Hospitals Spend Millions on Advertising

In Ad Spending, St. Jude Is Leader Among Nonprofit Medical Centers: St. Jude Children’s Research Hospital in Memphis ran 46 advertisements and purchased $84 million in TV time in 2016, health-news site Stat reports, citing data from a media-research firm. Shriners Hospitals for Children ($27 million) and the M.D. Anderson Cancer Center ($13 million) ranked second and third.

Ex-Head of NYC Housing Charity Accused of $800,000 Embezzlement: Prosecutors allege Derek Broomes, former CEO of Harlem Congregations for Community Improvement, diverted federal funds intended to subsidize rent for HIV/AIDS patients to personal expenses, putting tenants at risk of eviction and pushing the nonprofit into a financial tailspin, according to the New York Daily News.

Obituary: Jerry Perenchio, Hollywood Mainstay and $500 Million Art Donor: The former talent agent, producer, and head of the Univision media empire died of lung cancer Tuesday at age 86, the Los Angeles Times reports. In 2014, he pledged his collection of masterworks to the Los Angeles County of Museum of Art, contingent on the museum completing a new building, a project to which he donated $25 million last year.

New App Makes Trump Tweets Trigger for Fundraising: WeCanResist.It allows users to make donations to nonprofits fighting the president’s agenda on immigration, the environment, and other issues every time Mr. Trump takes to Twitter, writes MediaPost, which reports on advertising, marketing, and media. A co-founder of the app called it “America’s swear jar.”

“Ethicist” Column Weighs Charity’s Labor Practices Against Good Works: The New York Times column considers a correspondent’s query about alleged mistreatment of workers at a nonprofit that serves victims of domestic violence and sexual assault, including requiring new hires to undergo unpaid training, and the ethics of reporting the infractions to authorities if doing so could impair the organization and its programs.