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Fundraising

How to Make Every Month a Time for Giving?

December 29, 2008 | Read Time: 1 minute

Many people do all their giving in a few frenzied days toward the end of December. Writing on her blog, Beth Kanter shares some ideas for incorporating charitable giving into the other 11 months of the year.

Marking a birthday is an easy way to spread giving days across the year. Last year, for her 51st birthday, Ms. Kanter persuaded 51 people to donate $10 apiece to the Sharing Foundation, a nonprofit group in Concord, Mass.

Charities’ Valentine’s Day fund-raising drives make it easy to give in February, and March weather encourages marathons and other outdoor fund-raising events to which you can donate.

Earth Day is in April, so Ms. Kanter says people can help celebrate by giving to an environmental group. May is Mother’s Day — and charities’ Mother’s Day campaigns — while June marks the end of school, and a perfect time to donate money to give school supplies to children overseas, she says.

How can charities do more to encourage people to give throughout the year, especially as the recession makes donors more wary of opening their wallets regularly? Click on the comments link below to share your ideas.


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