Improving the Supply of and Demand for Information in the Nonprofit World

NEW BOOKS

The Nonprofit Marketplace: Bridging the Information Gap in Philanthropy, explores ways in which nonprofit groups might communicate better with donors who want to give their money to the charities that are doing the best work. The first section looks at how nonprofit groups can improve both the quality and quantity of information they provide to donors; the second describes how groups can persuade donors to do more to learn about causes to support; the third tackles nonprofit groups’ communications with “intermediaries,” or those businesses or groups that connect donors to nonprofit organizations, such as Web sites like Charity Navigator; and the fourth section highlights some of the steps that donors, nonprofit organizations, foundations, and intermediaries can take “to improve the use of information and the effectiveness of the nonprofit market.”

Publisher: William and Flora Hewlett Foundation, 2121 Sand Hill Road, Menlo Park, Calif. 94025; (650) 234-4500; fax (650) 234-4501; info@hewlett.org; http://www.hewlett.org; 68 pages; available free for download at http://foundationcenter.org/gainknowledge/pubhub.