Support a Charity by Browsing the Internet?
December 11, 2008 | Read Time: 1 minute
With its revamped home page and e-mail, Google has given users the chance to highlight their favorite charities — and, perhaps, to help them raise some money.
Writing on the Google.org blog, Marissa Mayer, a vice president, and Michaela Prescott, senior product marketing manager, explain that people can now feature a banner of a charity on their customized home page.
Each banner, or “theme,” has a link that allows viewers to donate to the organization.
Charities that Google is working with include Ashoka, Doctors Without Borders, Heifer International, Oxfam America, and Save the Children.
However, at least one Gmail user is taking issue with the company’s selection of charities.
“It’s amazing how left wing the entire group of ‘Themes for Causes’ really is,” writes one user on a Gmail help discussion. “Let’s have some suggestions for those of us who aren’t on the Left Coast.”
What do you think of Google’s most recent attempt to support nonprofit organizations?