Eric Kayne for The Chronicle
The Chronicle explores innovative ways nonprofits are using data analysis to find donors and gifts. Plus: data tools of the future, tips and advice for getting started with data, and more.
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NewsData and the Search for Big Donors
How fundraisers crunch numbers, sift Facebook chatter, and analyze their results to learn exactly what donors want. -
NewsThe Future of Fundraising and Data Analytics: Two Ideas
Ideas that analysts noodle around with today could become the cutting-edge approaches of tomorrow. Here are two still largely on the drawing board. -
Advice
Using Data to Advance Fundraising: Advice From the Experts
Start small, look for differences among groups of donors, and other first-steps to find new ways to appeal to donors. -
Advice
Finding the Best Donors Through Data Cooperatives
Donor-sharing services have reshaped acquisition in the last five years. -
Tool Kit
How to Use Data to Advance Fundraising
With smart analysis, nonprofits can use the information in their donor databases to boost the amount of money they raise.