March 5, 2009 | Read Time: 1 minute
Sunday, March 8, is International Women’s Day. The day could also provide a big opportunity for the charity CARE to raise money and awareness about its work empowering people around the world.
In anticipation of the event, theaters across the country will tonight screen “A Powerful Noise,” a film that tells the stories of three very different women who are working to fight global ills. Audiences will watch the movie and hear from a panel that includes CARE’s president, Helene Gayle, the “New York Times“ columnist Nicholas Kristof, and the actress Natalie Portman.
But even before the film opens, CARE is encouraging its supporters to use Twitter to raise money and attention about the event. The charity’s “tweetathon,” which began March 2 and concludes today, enables anyone who includes”#apowerfulnoise” in a Twitter message to secure 50 cents in support for CARE from film-making company NCM Fathom. (Including hashtags in a message are a popular way to track discussions on Twitter).
The company has pledged up to $10,000. So far, 2,293 people have “tweeted” about the charity’s event, raising $2,293.
What do you think of the campaign? How can CARE maximize its fund-raising through the campaign on Twitter?
