Video: What Young Donors Want From Mobile Devices

Three-quarters of young donors in a recent survey said their biggest frustration with charity Web sites was that many are not designed to be used with a smartphone or tablet.

Tthe video interviews of donors produced as part of that survey—an annual report by Achieve, a fundraising consulting firm—support those findings.

In the video below, young donors provide their critiques of nonprofit Web sites and appeals on mobile phones. You can also view the first video in this series and see more videos of donors using nonprofit Web sites in the coming weeks.

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