August 11, 2013 | Read Time: 1 minute
Don’t restrict your efforts to wealthy targets.
Community foundations, for instance, should consider relaxing their minimum-giving threshold for donor-advised funds as a way to encourage small donors to participate. Cultivating them today can set the stage for bigger gifts tomorrow.
Make a deliberate, coordinated effort.
Develop a strategic plan to get minorities involved in your cause.
Tailor giving opportunities around social causes.
Pay special attention to issues of interest to blacks.
Reach out to African-American giving circles.
Open regular lines of communication; go to their meetings and socials.
Use giving circles as bridges.
They can help your organization get to know how black donors think. Their members can give charities insights and offer the names of people who might be interested in serving on a board.
