How a University Used Data Analytics to Improve Fundraising — and You Can, Too
Data shapes fundraising strategies and performance evaluations at the University of Iowa.
By BRENNEN JENSEN
Contributor
3 Steps to Deciding How to Invest in Social-Media Ads
In a “pay-to-play” environment, fundraising and marketing experts urge charities to take risks, consider search ads, and beware of “vanity metrics.”
By Emily Haynes
Senior Editor, Nonprofit Intelligence
6 Dos and Don’ts When Advertising on Facebook and Instagram
Now that nonprofit’s posts no longer show in news feeds, some groups turn to advertising to reach supporters.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Using Sales and Marketing Tactics to Accelerate Fundraising
Applying business principles to major-gift fundraising can lead to exponential growth. Here’s how.
Broaden Your Pool of Potential Donors
Redefine your target audience to expand your market and attract new gifts.
By Bill Davidow
Contributor
Zero in on your most involved donors and invest time and money in cultivating them.
By Bill Davidow
Contributor
Create ‘Philanthropic Products’ to Appeal to Big Donors
Develop meaningful giving opportunities and offer them in a broad range of prices.
By Bill Davidow
Contributor
Sell Your Major Donors ‘Psychic Rewards’
To tap into a potential pool of more than $2 trillion, start by understanding the donor “market” and what motivates wealthy people.
By Bill Davidow
Contributor
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
By Bill Davidow
Contributor
As the Afghanistan war drags on and suicide rates spike, a 25-year-old nonprofit that aids surviving families finds increased demand for its services.
By Heather Joslyn
Contributor