Required Reading for Running a Capital Campaign

Capital campaigns are not just for large charities and universities: Nonprofits of all sizes can successfully run a multiyear fundraising drive with the right planning in place.

Designed to raise a large amount of money over several years to support long-term growth — whether that’s building a new facility or augmenting your endowment — a capital campaign is an effective way to attract attention, new donors, and big gifts to your cause. However, like running a marathon, you’ll need a strategy to maintain pace over the long haul and meet your ambitious goals.

Here, we’ve curated a collection of advice to help your capital campaign start and finish strong.

Editor’s note: Chronicle playbooks are updated on an ongoing basis as new advice becomes available.