More Emails Reach Supporters in 2015
On average, only 7 percent of nonprofit emails were delivered to spam folders in 2015, down from 12 percent the year before, a study finds.
By Eden Stiffman
Senior Editor
Traditional Charities Dip Into Digital to Draw Millennials
Venerable nonprofits like the United Way and the American Red Cross are pivoting to online appeals to win over millennials who are “rewriting the rules of fundraising,” Adweek magazine writes as part of a special report on trends in cause marketing.
Charity Navigator Unveils Changes in Rating System
The watchdog group will switch Wednesday to a new set of measurements that tweaks how it assesses the financial health of more than 8,000 nonprofits, including changes in how it weighs overhead costs, The New York Times reports.
More Nonprofits Ramp Up Their Donor Stewardship
Fierce competition for support results in new and expanded donor-relations staffs and creative ways of saying thanks.
By Timothy Sandoval
Contributor
Hollywood Star Power Puts Spotlight on Saving Elephants
Conservationists have embraced the activism of celebrities like Arnold Schwarzenegger, Susan Sarandon, Lupita Nyong’o, and Leonardo DiCaprio who have promoted anti-poaching efforts and raised money for the cause, The New York Times reports.
D.C. Consultants Get Windfall From ‘Dark Money’ Nonprofits
Much of the money funneled into election and issue campaigns via nonprofit “dark money” groups ends up with a handful of political-advertising and -consulting firms in Washington and its environs, according to the Center for Responsive Politics.
Podcast: Tips for Taking Your Fundraising Auction Digital
In this month’s Fundraising Fundamentals, two experts explain how to use data and audience engagement to move a benefit sale online.
By TONY MARTIGNETTI
Contributor
Facebook Arm’s Program Promotes Virtual Reality for a Cause
The VR for Good effort by Facebook-owned virtual-reality company Oculus is aimed in part at helping nonprofits showcase their social missions using 360-degree video technology, reports USA Today.
San Francisco News Outlets Unite for Day of Reporting on Homelessness
Led by the San Francisco Chronicle, 30 news organizations are devoting resources to flooding local media with coverage of homelessness in the city, The New York Times writes.
Your Picks for the Worst Nonprofit Jargon
We asked for the words and phrases in the nonprofit world that you think unnecessarily confuse donors. Here are your answers.
By CODY SWITZER
Contributor
Different Age Groups Prefer Different Kinds of Appeals, Study Finds
Most people in the survey preferred giving online, but the kinds of appeals people wanted to receive and how they wanted to give varied by age.
By Rebecca Koenig
Contributor
Operation Smile Courts Hispanics With Eye on Population Shift
With bilingual agents and Spanish-language ads, the children’s medical charity has cultivated a growing Latino donor base.
By Timothy Sandoval
Contributor
The Best of Online Fundraising 2016
Online fundraising is hard, but smart charities have shown that it can done successfully with innovative thinking and smart planning.
Study Looks Into Foundation Interests in Funding Nonprofit News
More than half of philanthropies that financially support nonprofit journalism outlets specify funding for coverage of topics on which they also seek to influence public policy, according to a new American Press Institute report, nonprofit news service Current writes.
Email and Monthly Giving Boost Online Revenue 19%, Study Finds
Online giving remains a minority portion of fundraising at most nonprofits, but it’s growing rapidly, according to marketing firm M+R.
By Rebecca Koenig
Contributor
How and Why to Ask Big Donors for Feedback
One nonprofit shares its donor survey.
By Maria Di Mento
Senior Editor