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Communications

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Charity With Somber Mission Tries a Humorous Campaign

Charity With Somber Mission Tries a Humorous Campaign

Smile Train seeks engagement with young supporters through ‘Grouchy Carols.’

Donor-Advised Funds Navigate a Deluge of Year-End Gifts and Grants

Donor-Advised Funds Navigate a Deluge of Year-End Gifts and Grants

As money pours into accounts and out to charities, Fidelity Charitable handles the rush by enlisting the full staff and hiring extra hands.

A Checklist for Developing a New Business Model for Your Nonprofit

Nonprofit leaders give advice for getting internal and external support for a big change.

Philanthropy’s 2015 Buzzwords: From ‘Effective Altruism’ to ‘Worm Wars’

Philanthropy’s 2015 Buzzwords: From ‘Effective Altruism’ to ‘Worm Wars’

New language and phrases show what’s preoccupying the nonprofit world — and what nobody at a charity or foundation should ignore.

As Paris Talks Wrap Up, Foundations and  Media Must Join Hands to Push Climate Action

As Paris Talks Wrap Up, Foundations and Media Must Join Hands to Push Climate Action

Nonprofit film and news organizations can counter energy-industry influence by encouraging citizens to put pressure on policy makers.

As Lawmakers Balk at Syrian Refugees, Nonprofits Get Support to Aid Those Who Fled

As Lawmakers Balk at Syrian Refugees, Nonprofits Get Support to Aid Those Who Fled

Local charities see a rise in donations as some Americans get frustrated by the politicized climate.

Ad Council Retools Public-Service Spots for Social-Media Age

New, multiplatform public-service campaigns by the Advertising Council show how the venerable nonprofit communications agency is evolving in an era of sophisticated digital social media, The New York Times writes.

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday

Backed by Huge Audiences, Video-Game Stars Get Into Giving Tuesday

How much can international gamer celebrities like Athene raise for charity? Save the Children will find out with its #GamingTuesday.

Oxfam’s Location-Based Mobile Ads Target Holiday Shoppers

The aid charity is teaming with a mobile-advertising company for a holiday campaign that aims to tap potential donors when they may be most predisposed to give, writes The Wall Street Journal.

How Canvassing Can Advance Nonprofits Big and Small

A new report by the Center for Popular Democracy could help nonprofits become more effective at using door-to-door and on-the-street interaction to spread their messages.

YouTube Helps Drive Donations, Google Study Says

YouTube Helps Drive Donations, Google Study Says

Supporters doubled their viewing on charities’ online video a month before they gave, says a study by Google, which owns YouTube.

LinkedIn for Nonprofits: Building Your Network

Don’t forget to post regularly to start discussions and establish your expertise, says consultant Marc W. Halpert. This is the third in a three-part series.

On Tap for Giving Tuesday: Collaboration, Creativity, and Revenue Growth

On Tap for Giving Tuesday: Collaboration, Creativity, and Revenue Growth

Nonprofits should think about how the event works with their year-end campaigns and incorporate it into their fourth-quarter fundraising strategies, organizers say.

LinkedIn for Nonprofits: Making the Most of Your Nonprofit’s Page

Your organization’s profile on the network shouldn’t just duplicate your organization’s website, consultant Marc W. Halpert says. This video is the second in a three-part series.

Breast-Cancer Activists Call for More Science, Less Pink

With the end of National Breast Cancer Awareness Month, The New York Times looks at the backlash among some women’s health groups against October’s plethora of pink-hued cause-marketing efforts and the growing call for campaigns that focus on medical research.

Nonprofits Come Up Short With Donors on Social Media, Study Says

Dunham and Company and Marketing Support Network found that charities are using social-media platforms like billboards rather than two-way communication tools.