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Brian Gralnick

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Brian Gralnick is director of individual giving and special projects at a Philadelphia food bank.

A fighter from ancient times shooting a bow and arrow. The images of words are positioned like shooting arrows but are landing in ineffectual heap. The figure is more humorous than menacing.

Why war metaphors turn off donors and hurt your cause

Nonprofit leaders reach for 'fight' to signal urgency. For some supporters, it signals threat instead.