Charities Can Build Better Relationships With Their Event Supporters, Study Says
A fourth of “social donors” are willing to give regularly, but they want nonprofits to make it easy to donate and to tell them about their gift’s impact, according to a new report from OneCause and Edge Research.
By Emily Haynes
Senior Editor
3 Experiments Show What Works in Year-End Online Appeals
Emails aimed at thanking donors helped raise more than solicitation messages alone, according to Blue Stage Digital’s tests.
By Emily Haynes
Senior Editor
Recurring Donors and Mobile Giving Lift 2018’s Results at Colleges and Schools, Report Says
December saw a 48 percent jump in online giving at educational institutions, according to a new study by the software provider GiveCampus.
By Emily Haynes
Senior Editor