2018’s Lackluster Fundraising Results Suggest What Charities Should Do Now
The roller-coaster stock market. the new tax law, and political uncertainty suggest that many charities probably didn’t see donations surge last year. Based on that, experts say focus on year-round fundraising and building ties with donors.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Charities Fail to Make the Most of Facebook, Twitter, and YouTube
Nonprofits are doing too much talking and not enough listening on social media — and not posting nearly enough video, according to a new study.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Walkathons and Other Athletic Fundraising Events Continued Revenue Slide in 2018
A decline of nearly 3 percent was driven by a 20 percent drop in the American Cancer Society’s Relay for Life. Over all, the 30 biggest events earned nearly $1.4 billion.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Blackbaud Data Signals Flat Giving in 2018
Last year’s results may herald a return to modest gains in 2019, a researcher says.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Digital Fundraising Still Suffers at Charities, Survey Finds
Data-collection lapses and missed opportunities in social-media fundraising abound among nonprofits, finds a new study by Care2, HJC, and NTEN.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Facebook Plans New Instagram Fundraising Tool
After raising more than $1 billion through its main social-media platform, the tech company seeks to make it easier to give through its photo-sharing app.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Coast Guard Charity’s Shutdown Drive Offers Lessons in Crisis Fundraising
With a staff of seven and no development director, the nonprofit had to scramble to raise money to help those affected by the partial federal shutdown.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Charities Can Build Better Relationships With Their Event Supporters, Study Says
A fourth of “social donors” are willing to give regularly, but they want nonprofits to make it easy to donate and to tell them about their gift’s impact, according to a new report from OneCause and Edge Research.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
3 Experiments Show What Works in Year-End Online Appeals
Emails aimed at thanking donors helped raise more than solicitation messages alone, according to Blue Stage Digital’s tests.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Recurring Donors and Mobile Giving Lift 2018’s Results at Colleges and Schools, Report Says
December saw a 48 percent jump in online giving at educational institutions, according to a new study by the software provider GiveCampus.
By Emily Haynes
Senior Editor, Nonprofit Intelligence