What Fundraisers Should Do Next: How ‘Giving USA’ Findings Point to Smart Strategies
Focus on the mission, small donors, and corporate employees, say fundraising experts. And don’t ignore the people who give through donor-advised funds even though they are hard to find.
By Emily Haynes and MICHAEL THEIS
Gifts to Charity Dropped 1.7 Percent Last Year, Says ‘Giving USA’
The decline, fueled by a drop in giving by individuals, could be a warning sign that the new tax law and other challenges will stall giving in future years.
By Emily Haynes and Michael Theis
Alexa Prompts Users to Donate to Red Nose Day
Amazon’s smart speaker is offering to help people make a voice-activated gift to the campaign against childhood poverty.
By Emily Haynes
Senior Editor
Nearly 7 in 10 Millennial Evangelicals Give, Says New Study
They are more likely than their Gen X and baby boomer counterparts to attend church weekly and cite tax deductions as an influence on their giving.
By Emily Haynes
Senior Editor
Ramadan Fundraising Offers an Extra Year-End Giving Season for Charities
Muslims are encouraged to give generously to social-justice causes — religious or secular — during this holy season. Here’s how to understand what works best.
By Emily Haynes
Senior Editor
3 Steps to Deciding How to Invest in Social-Media Ads
In a “pay-to-play” environment, fundraising and marketing experts urge charities to take risks, consider search ads, and beware of “vanity metrics.”
By Emily Haynes
Senior Editor
6 Dos and Don’ts When Advertising on Facebook and Instagram
Now that nonprofit’s posts no longer show in news feeds, some groups turn to advertising to reach supporters.
By Emily Haynes
Senior Editor
Online Giving Didn’t Outpace Inflation in 2018, but Monthly Donations Are on the Rise
The latest annual study from M+R also finds that charities are sending more emails than ever, but that has not boosted donation totals.
By Emily Haynes
Senior Editor
Ethics, Mental Health, and a Turn Away From Conventional Fundraising Wisdom: Conference Notebook
At the Association of Fundraisers annual meeting this week, speakers focused on the need to enhance awareness of professional standards and the challenges of dealing with anxiety, stress, and other issues in the fundraising office.
By Emily Haynes and Lisa Schohl
Fundraisers Often Feel Pushed Around by Donors, Say Researchers
Preliminary results from a study by a think tank reveals that the vast majority of fundraisers have witnessed donors who either sexually harassed them or pushed personal agendas.
By Emily Haynes
Senior Editor