Data Shows GoFundMe Campaigns Work Well and Offers Insights for Online Fundraising
GoFundMe campaigns shared more than six times in the first few days are three times as likely to raise more donations than those shared less often.
By Rasheeda Childress
Senior Editor, Fundraising
Discussions About How to Raise Money in an Uncertain Economy Pull in Fundraisers at AFP Meeting
Topics included planned giving, donor-advised funds, and new research into ways to retain donors and boost their giving.
By Rasheeda Childress
Senior Editor, Fundraising
Data and Advice on How to Better Engage With Donors and Raise More Money
How donors changed during the pandemic and how email can help nonprofits interact with donors to raise more money, according to new reports.
By Rasheeda Childress
Senior Editor, Fundraising
Muslim Donors Embrace New Technology, Giving Methods During Ramadan
More are using donor-advised funds and other progressive methods to share during the holy month.
By Rasheeda Childress
Senior Editor, Fundraising
A Fourth of Donors Plan to Give Less in 2023. Here’s How to Keep Them in the Fold.
Personal finances and inflation are weakening people’s confidence.
By Rasheeda Childress
Senior Editor, Fundraising
Monthly Giving Can Help Nonprofits Weather Economic Uncertainty. Here’s How to Do It Well.
Longtime monthly donors have shown they really care about an organization’s mission. Experts say groups shouldn’t be afraid to ask them for additional gifts.
By Rasheeda Childress
Senior Editor, Fundraising
New Report Details How to Level the Playing Field for Women Fundraisers
A key recommendation is to create a code of conduct that lays out expectations for donors and for organizations to back fundraisers up when they’ve been sexually harassed.
By Rasheeda Childress
Senior Editor, Fundraising
People Give Less After Daylight Saving Time Switch
After losing an hour of sleep, people are less inclined to help others, research has found.
By Rasheeda Childress
Senior Editor, Fundraising
How to Manage Walk-athons and Similar Fundraising Events and Get Participants to Become Big Donors
Making sure the most valuable events get the attention they need, revitalizing or eliminating those not so successful, and considering ethics in storytelling were a few of the topics discussed at a recent Peer-to-Peer Professional Forum Conference.
By Rasheeda Childress
Senior Editor, Fundraising
Top 30 Walkathons and Similar Fundraising Events Raised More Than $1 Billion in 2022
They took a tumble during the worst of the pandemic, with steep decreases in the amounts raised, but they’re beginning to thrive again.
By Rasheeda Childress
Senior Editor, Fundraising