August 20, 2009 | Read Time: 1 minute
NEW BOOKS
The Essential Nonprofit Fundraising Handbook: Getting the Money You Need From Government Agencies, Businesses, Foundations, and Individuals
by Michael A. Sand and Linda Lysakowski
This guide covers the basics of fund raising, including planning, recruiting volunteers, holding special events, and raising money online. Michael A. Sand and Linda Lysakowski, who run their own consulting firms, advise charities to follow the “95/5 rule,” a maxim that says 95 percent of all contributions to a charity will be given by about 5 percent of its donors.
An appendix features frequently asked questions and their answers, a list of fund-raising books, a glossary of terms, and a sample development plan.
Publisher: Career Press, 3 Tice Road, P.O. Box 687, Franklin Lakes, N.J. 07417; (201) 848-0310; fax (201) 848-1727; http://www.careerpress.com; 224 pages; $14.99; ISBN 978-1-60163-072-8.
