College Annual Funds Hit Hard Last Year, Study Finds
June 25, 2010 | Read Time: 1 minute
Fewer people gave money to colleges in 2009, and those who did gave less than usual, a study of annual funds has found, says The Chronicle of Higher Education.
The number of donors supporting annual funds has been on the decline for a few years, but 2009 marked the first time that annual-fund revenue dropped as well, according to the 2009 Index of Higher Education Fundraising Performance.
The study was conducted by Target Analytics, which is part of Blackbaud, a provider of software to nonprofit groups.
(For more about giving to education groups, see The Chronicle of Philanthropy’s coverage of education figures released by Giving USA, the annual tally of American charitable contributions.)
