Ford Foundation Commits $50-Million for Documentaries Focused on Social Concerns
January 19, 2011
The Ford Foundation plans to spend $50-million over five years to finance production of nonfiction films that call attention to efforts to solve social problems, says The New York Times.
The program, called JustFilms, will collaborate with cinematic organizations, including the Sundance Institute–the nonprofit organizer of the Sundance Film Festival, which opens in Utah on Thursday–and support documentaries for online as well as theatrical audiences.
“With the growth of the Web and social networks, the potential global audience for filmed content with a social conscience has exploded,” said Luis A. Ubiñas, the foundation’s president.
