Fund-Raising Videos That Work: a New Image for a Nebraska Charity

When Mosaic — a charity in Omaha, Neb., that works with developmentally disabled adults — decided to create a video campaign to raise awareness about and money for its programs, it didn’t turn to celebrities or executives. It turned to the people it serves.

The result was a video fund-raising campaign that helped bring new light to Mosaic’s programs — and raised $6,000 to boot.

Davina Leezer, Mosaic’s marketing manager, said the charity worked with a local consulting firm and videographer on the project and that it used its Web site, direct mail, and social networks to promote the video series.

“Although it did not raise the amount of donations, and thus the return on investment, that we were hoping for, it did give us a platform to share our mission and our refreshed brand in a new way,” Ms. Leezer says. “The feedback we received and continue to receive was overwhelmingly positive.”

Has your organization used a video campaign to raise money and awareness? If so, e-mail me with the embed code and some information about the results. We’ll post some readers’ submissions in Prospecting.