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How to Persuade Community Members to Promote Social Change

John McKnight John McKnight

December 8, 2010 | Read Time: 1 minute

John McKnight, professor emeritus of social policy and education at Northwestern University and most recently the author of The Abundant Community has had a life’s worth of experience in galvanizing communities.

Mr. McKnight cut his teeth as a community organizer in Chicago, then went on to work with the Kennedy administration to draft the blueprint for affirmative action. At Northwestern University, he helped create a new urban-development department aimed at teaching and producing scholarship on progressive policies.

In the latest episode of Making Change, Mr. McKnight speaks to Hildy Gottlieb, the host, on what works — and what doesn’t — in community organizing, and how to spark social-change movements from inside your neighborhood.


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